Bubble Tea (also known as pearl milk tea, boba milk tea, or simply boba) is a Taiwanese drink that was invented in Taichung in the 1980s. The tea is mixed with milk or fruits and topped off with chewy tapioca pearls. By the early ‘90s, bubble tea became prevalent in Japan and Hong Kong. From there, international traders brought the product to Chinatowns across North America. By the late ‘90s, the prominence of bubble tea grew among non-Asian shopping areas and nightlife districts. Today, bubble tea is consumed almost as frequently as coffee, soda, and smoothies and celebrated heavily by kids, parents, chefs, and celebrities. Owning a franchise in the boba tea industry is not only a great investment for you and your family, but it is also something you will love to do! Start a Bubble Tea & Coffee franchise with one of the most lovable brands in the Boba franchise industry, Vita Bella Bubble Tea & Coffee. Life is Beautiful!